Puspita A, Afwa A, Moniko M. THE INFLUENCE OF E-WOM AND PRICE DISCOUNT ON IMPULSE BUYING AT E-COMMERCE USERS IN PEKANBARU: Case Study Pekanbaru Student. j. ilm. bisnis dan perekon. asia [Internet]. 2023 Nov. 10 [cited 2025 Apr. 7];17(3):378-91. Available from: https://jibeka.asia.ac.id/index.php/jibeka/article/view/1938