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• The Influence of Bandwagon Effect, Viral Marketing, and Hedonic Motivation on Impulsive Buying Behavior for Skincare Products on TikTok

  Aura Nabila , Universitas Islam Riau , Indonesia

  Alwiya Afwa , Universitas Islam Riau , Indonesia

  87-98

  11-02-2026

  Abstract view : 731 times | Download: 501 times |