ANALYSIS OF TWITTER USER INTERACTIONS USING SOCIAL NETWORKS AT PAYDAY SALE EVENTS ON THE MARKETPLACE
DOI:
https://doi.org/10.32815/jibeka.v18i1.1734Keywords:
Marketplace, E-commerce, User Generated Content, Social Network Analysis, Payday SaleAbstract
The goal of this study was to ascertain the marketplace companies' commitment to implementing SCRM on social media and to identify patterns of engagement, interaction, and communication between Twitter users and the marketplaces Shopee, Tokopedia, and Lazada that emerged on social media at payday sale events. The Social Network Analysis (SNA) approach is being used in this qualitative study. Twitter users in Indonesia are the focus of this study. The users of Tokopedia, Shopee, and Lazada are the research population. Dictionary, Notepad++, Wordij, and Gephi are supporting tools used in this study together with Jupyter Notebook. The Shopee Marketplace is superior and performs better, according to an analysis of network features. According to the analysis, the Shopee marketplace has a broader network. According to this study, many consumers utilize Shopee as their online shopping destination, particularly during payday sale events when each marketplace offers alluring discounts and free delivery.
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Bratawisnu, Made Kevin, and Andry Alamsyah. 2019. "SOCIAL NETWORK ANALYSIS FOR USER INTERACTION ANALYSIS IN SOCIAL MEDIA REGARDING E-COMMERCE BUSINESS." SOCIOHUMANITY 21(1):63–69. doi: 10.36555/sociohumanitas.v21i1.1000.
Chansanam, Wirapong, Kulthida Tuamsuk, Kanyarat Kwiecien, Kittiya Sutthiprapa, and Sam Oh. 2021. “An Analysis of the Korean Popular Culture on Social Media: Examination of the Thai Fandom through Twitter in Thailand.” Journal of Management Information and Decision Sciences 24(7):1–16.
DAY, VLIZ MARINE SCIENCE. 2021. “Book of Abstracts: VLIZ Marine Science Day 2022.” VLIZ Marine Science Day 2021 Online (MARCH):98.
Dikky Prabhawa, M., and Dona Rahayu. 2022. "Determination of Top Marketing Campaigns Using Social Network Analysis at Shopee and Tokopedia on Twitter Social Media." 11(1):120–33.
Diniyati, Della, Agung Triayudi, and Ira Diana Sholihati. 2020. "Analysis of Social Media User Interactions of Securities Companies in Indonesia During Covid-19 Using Social Network Analysis (Case Study: Indopremier and the Indonesian Stock Exchange)." JTIK Journal (Information and Communication Technology Journal) 4(2):72. doi: 10.35870/jtik.v5i1.166.
Indonesian Journal On Information System, IJIS-. 2019. "ANALYSIS OF E-COMMERCE SERVICE QUALITY USING THE TWITTER API (Case Study: Tokopedia, Lazada and Bukalapak)."
iPrice Group. 2018. "E-Commerce Map of Indonesia." Https://Iprice.Co.Id/Insights/Mapofecommerce/ .
Khafidhoh, Nully Huda Imam, and Budi Hartono. 2023. "The Influence of Events, Advertising and Sales Promotions on Purchase Decisions for Shopee Products in Semarang." Transeconomics: Accounting, Business, And Finance 3(1):184–90. doi: 10.55047/transeconomica.v3i1.365.
Lailia, Siti Sa'adatul. 2021. "The Existence of Online Zakat Distribution as a Mustahik Economic Solution in the Covid-19 Pandemic." Journal of Islamic Economics and Business 4(2):26–36. doi: 10.26740/jekobi.v4n2.p26-36.
Lieharyani, Djoko Cahyo Utomo, and Rita Ambarwati. 2022. "Visualization of Tweet Data in the Higher Education Sector During a Pandemic." Building of Informatics, Technology, and Science (BITS) 4(1):116–23. doi: 10.47065/bits.v4i1.1551.
Mitei, Edwin, and Thanaa Ghanem. 2020. “Leveraging Social Network Analysis to Explore Obesity Talks on Twitter.” Pp. 3563–72 in 2020 IEEE International Conference on Big Data (Big Data).
Muhammad dianzah, Dziyab. 2021. "Twitter User Interaction Analysis Using Social Network Analysis and Topic Modeling Related to E-Commerce Marketing Strategy." Indonesian Islamic University 1–85.
Murshed, Belal Abdullah Hezam, Hasib Daowd Esmail Al-Ariki, and Suresha Mallappa. 2020. “Semantic Analysis Techniques Using Twitter Datasets on Big Data: Comparative Analysis Study.” Computer Systems Science and Engineering 35(6):495–512. doi: 10.32604/CSSE.2020.35.495.
Pawening, Astuti Sri, and the University of Indonesia. 2023. “SOCIAL NETWORK ANALYSIS: SOCIAL ACTION OF K-POP FANS AS DIGITAL SOLIDARITY VIA TWITTER.” 3(5).
Prabowo, Nugroho. 2021. “Social Network Analysis for User Interaction Analysis on Social Media Regarding E-Commerce Business.” IJIIS: International Journal of Informatics and Information Systems 4(2):95–102. doi: 10.47738/ijiis.v4i2.106.
Psomas, Evangelos, and Jiju Antony. 2019. “Research Gaps in Lean Manufacturing: A Systematic Literature Review.” International Journal of Quality & Reliability Management 36(5):815–39. doi 10.1108/IJQRM-12-2017-0260.
Rahman, Darul, and Dina Kurniawati. 2021. "Utilization of Social Media for the Development of MSMEs Marketing (Qualitative Descriptive Study of Distros in Sumenep Regency)." Equilibrium Discourse (Journal of Economic Research Thought) 9(02):112–22. doi 10.31102/equilibrium.9.02.112-122.
Risselada, Hans, and Jeroen van den Ochtend. 2022. “BT Social Network Analysis - Handbook of Market Research.” Pp. 693–717 in, edited by C. Homburg, M. Klarmann, and A. Vomberg. Cham: Springer International Publishing.
Tantri.S., Nyoman Astika, and Ery Baskoro. 2021. "Analysis of Factors Influencing Purchase Decisions at Shopee Online Stores (Case Study in Communities in Trimurjo Village, Central Lampung)." Journal of DIVERSIFICATION MANAGEMENT 1(4):796–808. doi: 10.24127/diversifikasi.v1i4.795.
Wajahat, Ahsan, Ahsan Nazir, Faheem Akhtar, Sirajuddin Qureshi, Fahad Razaque, and Anum Shakeel. 2020. “Interactively Visualize And.”
Yang, Mochen, Yuqing Ren, and Gediminas Adomavicius. 2019. “Understanding User-Generated Content and Customer Engagement on Facebook Business Pages.” Information Systems Research 30(3):839–55. doi 10.1287/isre.2019.0834.
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Published
10-02-2024
How to Cite
Nur Chamila, A., Ambarwati, R., & Sari, D. K. (2024). ANALYSIS OF TWITTER USER INTERACTIONS USING SOCIAL NETWORKS AT PAYDAY SALE EVENTS ON THE MARKETPLACE. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 18(1), 38–54. https://doi.org/10.32815/jibeka.v18i1.1734
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