Vol. 20 No. 1 (2026): Jurnal Ilmiah Bisnis dan Ekonomi Asia

Articles

• The Opportunities, Challenges, and Strategies in Adopting the Franchising Business Model A Literature Review

  Chhayna Cheng , BELTEI International University , KH

  1-17

  • PDF

  Abstract view : 172 times | Download: 106 times | DOI : https://doi.org/10.32815/jibeka.v20i1.2372
  

• The Relationship Between Digital Marketing, Brand Ambassador, and Product Mixes to Skintific Brand Cosmetic Loyalty to Young Women in Pontianak City

  Arnelita Yolanda , Universitas Widya Dharma Pontianak , Indonesia

  Dewi Santika , Universitas Widya Dharma Pontianak , Indonesia

  18-26

  • PDF

  Abstract view : 104 times | Download: 55 times | DOI : https://doi.org/10.32815/jibeka.v20i1.2376
  

• The Role of Organizational Commitment in Mediating Perceived Organizational Support on Organizational Citizenship Behavior

  Jasmine Salwa Ramadhani , Universitas Pembangunan Nasional “Veteran” Jawa Timur , Indonesia

  Hesty Prima Rini , Universitas Pembangunan Nasional “Veteran” Jawa Timur , Indonesia

  Ayundha Evanthi , Universitas Pembangunan Nasional “Veteran” Jawa Timur , Indonesia

  27-36

  • PDF

  Abstract view : 100 times | Download: 68 times | DOI : https://doi.org/10.32815/jibeka.v20i1.2400
  

• The Influence of E-Service Quality and E-Trust on E-Satisfaction and E-Loyalty among Shopee Users

  Kelvin Wong , Universitas Surabaya , Indonesia

  Fitri Novika , Universitas Surabaya , Indonesia

  Veny Megawati , Universitas Surabaya , Indonesia

  37-47

  • PDF

  Abstract view : 121 times | Download: 46 times | DOI : https://doi.org/10.32815/jibeka.v20i1.2409
  

• Brain Rot as a Mediator of Social Media Use, Mental Well-Being, and Employee Productivity

  Adi Muhammad Nur Ihsan , Universitas Cipasung Tasikmalaya , Indonesia

  Sri Sudiarti , Universitas Cipasung Tasikmalaya , Indonesia

  Arief Hamdan Syarief , Universitas Jenderal Soedirman , Indonesia

  Abdul Wildan , Universitas Cipasung Tasikmalaya , Indonesia

  Abdul Hakim , Universitas Cipasung Tasikmalaya , Indonesia

  48-58

  • PDF

  Abstract view : 195 times | Download: 86 times | DOI : https://doi.org/10.32815/jibeka.v20i1.2421
  

• Creative Economy Development Government Efforts and the Use of Digital Media for MSMEs in East Java

  Cahyo Tri Atmojo , Universitas PGRI Jombang , Indonesia

  Saiful Aminudin Al Kusuma Putra , Universitas PGRI Jombang , Indonesia

  Yudhi Ferdi Andri Asmawan , Universitas PGRI Jombang , Indonesia

  59-70

  • PDF

  Abstract view : 102 times | Download: 25 times | DOI : https://doi.org/10.32815/jibeka.v20i1.2419
  

• The Influence of Consumer Perceptions on Cross-Buying Intention among Apple Product Users in Pekanbaru City

  Andre Maulana , Universitas Islam Riau , Indonesia

  Awliya Afwa , Universitas Islam Riau , Indonesia

  Moniko , Universitas Islam Riau , Indonesia

  Hamanda Hadi , Universitas Islam Riau , Indonesia

  71-86

  • PDF

  Abstract view : 83 times | Download: 34 times | DOI : https://doi.org/10.32815/jibeka.v20i1.2375
  

• The Influence of Bandwagon Effect, Viral Marketing, and Hedonic Motivation on Impulsive Buying Behavior for Skincare Products on TikTok

  Aura Nabila , Universitas Islam Riau , Indonesia

  Alwiya Afwa , Universitas Islam Riau , Indonesia

  87-98

  • PDF

  Abstract view : 110 times | Download: 48 times | DOI : https://doi.org/10.32815/jibeka.v20i1.2391
  

• The Influence of Fashion Involvement, Shopping Lifestyle, and Live Streaming Shopping on E-Impulse Buying Fashion Products

  Sawitri , Universitas Islam Riau , Indonesia

  Awliya Afwa , Universitas Islam Riau , Indonesia

  99-109

  • PDF

  Abstract view : 98 times | Download: 51 times | DOI : https://doi.org/10.32815/jibeka.v20i1.2382