Focus and Scope

This journal encompasses a diverse array of topics within the fields of business, economics, and management, providing a comprehensive platform for exploration and discussion. The journal's scope encompasses the following key areas, without limitation:

  1. Human Resource Management: This section delves into the strategies and practices that organizations implement to manage their workforce effectively. Topics may include talent acquisition, employee engagement, performance management, training and development, and the impact of organizational culture on employee satisfaction and productivity.

  2. Accounting and Finance: Here, we explore the principles and practices of financial management and accounting. This includes analysis of financial statements, budgeting, investment strategies, risk assessment, and the role of financial regulation. Discussions may also cover contemporary issues such as financial technology (FinTech) and the implications of global economic changes for financial practices.

  3. Marketing and Consumer Behavior: This area focuses on understanding market dynamics and consumer preferences. It examines strategies for brand development, market segmentation, digital marketing, and consumer engagement. Additionally, it discusses the impact of social media and online platforms on consumer behavior, as well as the importance of data analytics in shaping marketing strategies.

  4. Entrepreneurship and Innovation: Entrepreneurship and innovation play a crucial role in driving economic growth and fostering new ideas in response to evolving market demands. By embracing creativity and adaptability, entrepreneurs can leverage emerging technologies and consumer insights to develop innovative solutions that address contemporary challenges and enhance overall market competitiveness.

  5. Strategic Management: Strategic management is essential for entrepreneurs looking to navigate the complexities of today’s market landscape. By effectively aligning their resources and capabilities with market opportunities, businesses can create sustainable competitive advantages and respond proactively to changes in consumer behavior driven by social media and online platforms.