Vol. 20 No. 1 (2026): Jurnal Ilmiah Bisnis dan Ekonomi Asia

View Vol. 20 No. 1 (2026): Jurnal Ilmiah Bisnis dan Ekonomi Asia
DOI: https://doi.org/10.32815/jibeka.v20i1
Published: 11-02-2026

Articles

  • The Opportunities, Challenges, and Strategies in Adopting the Franchising Business Model A Literature Review

    Chhayna Cheng
    1-17

  • The Relationship Between Digital Marketing, Brand Ambassador, and Product Mixes to Skintific Brand Cosmetic Loyalty to Young Women in Pontianak City

    Arnelita Yolanda, Dewi Santika
    18-26

  • The Role of Organizational Commitment in Mediating Perceived Organizational Support on Organizational Citizenship Behavior

    Jasmine Salwa Ramadhani, Hesty Prima Rini, Ayundha Evanthi
    27-36

  • The Influence of E-Service Quality and E-Trust on E-Satisfaction and E-Loyalty among Shopee Users

    Kelvin Wong, Fitri Novika, Veny Megawati
    37-47

  • Brain Rot as a Mediator of Social Media Use, Mental Well-Being, and Employee Productivity

    Adi Muhammad Nur Ihsan, Sri Sudiarti, Arief Hamdan Syarief, Abdul Wildan, Abdul Hakim
    48-58

  • Creative Economy Development Government Efforts and the Use of Digital Media for MSMEs in East Java

    Cahyo Tri Atmojo, Saiful Aminudin Al Kusuma Putra, Yudhi Ferdi Andri Asmawan
    59-70

  • The Influence of Consumer Perceptions on Cross-Buying Intention among Apple Product Users in Pekanbaru City

    Andre Maulana, Awliya Afwa, Moniko, Hamanda Hadi
    71-86

  • The Influence of Bandwagon Effect, Viral Marketing, and Hedonic Motivation on Impulsive Buying Behavior for Skincare Products on TikTok

    Aura Nabila, Alwiya Afwa
    87-98

  • The Influence of Fashion Involvement, Shopping Lifestyle, and Live Streaming Shopping on E-Impulse Buying Fashion Products

    Sawitri, Awliya Afwa
    99-109

  • Business Development Strategy through Multi-Method Business Planning

    Lucky Purnama, Keni Karnawati
    110-123