About the Journal

Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) focuses on business, economics, and management. The editor receives scientific research results or articles, including development ideas. Jibeka invites intellectuals, experts, and practitioners to express their research ideas or results critically, creatively, innovatively, freely, and responsibly. All articles are free to access. Readers may read, use, and quote all articles under certain conditions. Readers are encouraged to submit their manuscripts to Jibeka. Submissions should adhere to the journal's guidelines and be prepared for a rigorous peer-review process. By contributing to Jibeka, authors can engage with a diverse audience and foster meaningful discussions in the fields of business and economics. Read more.

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Current Issue

Vol. 20 No. 1 (2026): Jurnal Ilmiah Bisnis dan Ekonomi Asia
View Vol. 20 No. 1 (2026): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Published: 11-02-2026

Articles

  • The Opportunities, Challenges, and Strategies in Adopting the Franchising Business Model A Literature Review

    Chhayna Cheng
    1-17

  • The Relationship Between Digital Marketing, Brand Ambassador, and Product Mixes to Skintific Brand Cosmetic Loyalty to Young Women in Pontianak City

    Arnelita Yolanda, Dewi Santika
    18-26

  • The Role of Organizational Commitment in Mediating Perceived Organizational Support on Organizational Citizenship Behavior

    Jasmine Salwa Ramadhani, Hesty Prima Rini, Ayundha Evanthi
    27-36

  • The Influence of E-Service Quality and E-Trust on E-Satisfaction and E-Loyalty among Shopee Users

    Kelvin Wong, Fitri Novika, Veny Megawati
    37-47

  • Brain Rot as a Mediator of Social Media Use, Mental Well-Being, and Employee Productivity

    Adi Muhammad Nur Ihsan, Sri Sudiarti, Arief Hamdan Syarief, Abdul Wildan, Abdul Hakim
    48-58

  • Creative Economy Development Government Efforts and the Use of Digital Media for MSMEs in East Java

    Cahyo Tri Atmojo, Saiful Aminudin Al Kusuma Putra, Yudhi Ferdi Andri Asmawan
    59-70

  • The Influence of Consumer Perceptions on Cross-Buying Intention among Apple Product Users in Pekanbaru City

    Andre Maulana, Awliya Afwa, Moniko, Hamanda Hadi
    71-86

  • The Influence of Bandwagon Effect, Viral Marketing, and Hedonic Motivation on Impulsive Buying Behavior for Skincare Products on TikTok

    Aura Nabila, Alwiya Afwa
    87-98

  • The Influence of Fashion Involvement, Shopping Lifestyle, and Live Streaming Shopping on E-Impulse Buying Fashion Products

    Sawitri, Awliya Afwa
    99-109

  • Business Development Strategy through Multi-Method Business Planning

    Lucky Purnama, Keni Karnawati
    110-123
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Jurnal Ilmiah Bisnis dan Ekonomi Asia's vision is to be recognised as a reputable and esteemed academic journal that holds official accreditation and is indexed both nationally and internationally. We are committed to continuously enhancing the quality and academic rigour of the journal, positioning it as a leading reference source in business and economics.

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