Vol. 18 No. 2 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia

Articles

• THE EFFECTIVENESS OF DIGITAL MARKETING AND THE CONSISTENCY OF ISLAMIC BRANDING ON CUSTOMER INTEREST IN USING THE BSI MOBILE APPLICATION

  Salsabila Salsabila, Yayuk Sri Rahayu

  138-147

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• SPECIAL RELATIONSHIP TRANSACTIONS AGAINST TAX AGGRESSIVENESS IN PROPERTY COMPANIES WITH INSTITUTIONAL OWNERSHIP AS A MODERATING VARIABLE

  Moh. Afani, Bunga Filsa Atika, Rama Putra Adi Cahya, Nina Dwi Setyaningsih, Isnan Murdiansyah

  148-159

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• THE EFFECT OF DISCOUNT AND SHOPPING LIFE STYLE ON IMPULSE BUYING WITH POSITIVE EMOTION AS AN INTERVENING VARIABLE ON THE SHOPEE SHOPPING PLATFORM

  Jelita Virliana Sandra, Tin Agustina Karnawati, Mohammad Bukhori

  160-169

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• DOES TALENT MANAGEMENT AFFECT ORGANIZATION PERFORMANCE IN ELECTRONICS MANUFACTURING BATAM?

  Windy Octaviana Manurung, Adi Neka Fatyandri

  170-182

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• FACTORS AFFECTING EMPLOYEE PERFORMANCE IN BANK EMPLOYEES BATAM CITY

  Indra Miftahul Razak, Yuddy Giovanna Priscilla

  183-192

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• DETERMINANTS OF INDONESIA’S TRADE BALANCE : A VECM MODEL APPROACH

  Dhea Rahmanda Indrasari, Aries Soelistyo, Widiya Dewi Anjaningrum

  193-204

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• EASE TRANSACTIONS AND PRIVACY SECURITY ON THE DECISION TO REUSE QRIS AS A TOOL OF PAYMENT THROUGH USER EXPERIENCE IN MADIUN CITY

  Hendra Setiawan, Neza Novitasari

  204-212

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• BRAND LOYALTY MODEL BASED ON BRAND LOVE AND BRAND TRUST

  Siti Asiyah, Deni Irfayanti

  213-224

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• THE ROLE OF MOTIVATIONAL LANGUAGE AS A MODERATION BETWEEN VARIOUS BEHAVIOR KNOWLEDGE OF WORK BEHAVIOR INNOVATIVE AND JOB SATISFACTION

  Mai Yuliza, Elfitra Azliyanti, Ferry Siswadhi

  225-237

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• HR STRATEGY IMPLEMENTATION IN A RAPID CHANGING ENVIRONMENT

  Suhardi Mukhlis, Sutardi Sutardi, Suherry Suherry, Esi Sriyanti, Afni Yeni

  238-245

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