Predicting retail stock investment decisions in fintech applications
The joint role of FOMO, literacy, trust, risk perception, and motivation
DOI:
https://doi.org/10.32815/jibeka.v20i3.2550Keywords:
FOMO, financial literacy;, platform trust, stock investment decisionsAbstract
This study aims to analyze the influence of Fear of Missing Out (FOMO), financial literacy, platform trust, risk perception, and motivation on stock investment decisions among Indonesian retail investors. A type of causal associative research was used in this study, which uses a quantitative approach. The data analyzed came from initial primary data collected through the distribution of questionnaires to 403 Indonesian retail stock investors. The data analysis technique used was Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that all five independent factors, namely FOMO, financial literacy, platform trust, risk perception, and motivation had a positive and significant impact on stock investment decisions. This indicates that investor behavior in the digital era is complex and multidimensional. The implications of this research are expected to contribute to investors to be more rational in making investment decisions, for platform providers to increase user trust, and for regulators in increasing public financial literacy.
Downloads
References
Aditya, M. S., & Budiantara, M. (2024). Pengaruh Literasi Keuangan, Kemudahan, dan Kepercayaan Pada Aplikasi Terhadap Keputusan Mahasiswa Berinvestasi dalam Penerapan Aplikasi Profit Anywhere. J-CEKI: Jurnal Cendekia Ilmiah, 3(6), 7496–7508.
Akmando, L. J. W. (2021). Exposing One-Stop Platform Stock Investment Phenomenon: The Role Of User-Generated Content, Fear Of Loss, And Financial Literacy. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 32(3), 167–186.
Alhazami, L., & Rahmawati, I. (2025). Self-Efficacy, Literasi Keuangan, Sosial dan Investasi Saham ESG. RIGGS: Journal of Artificial Intelligence and Digital Business, 4(2), 132–138. https://doi.org/10.31004/riggs.v4i2.468
Badriatin, T., Rinandiyana, L. R., & Marino, W. S. (2022). Persepsi Risiko Dan Sikap Toleransi Risiko Terhadap Keputusan Investasi Mahasiswa. Jurnal Perspektif, 20(2), 158–163. https://doi.org/10.31294/jp.v20i2.13596
Bebasari, N., & Fatmawati, E. (2025). Pengaruh Literasi Keuangan Terhadap Perilaku Investasi Dengan Kepercayaan Pada Fintech Sebagai Variabel Mediasi. Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen Dan Kewirausahaan, 5(2), 610–616.
Bebasari, N., & Istikomah, A. (2020). The effect of investment motivation, financial literation, and financial behavior on investment decisions (Studies on Management Students at Pelita Bangsa University). Journal of Research in Business, Economics, and Education, 2(4), 842–851.
Bone, H., & Saputra, P. H. (2019). Faktor Individu, Persepsi Risiko, dan Sikap Terhadap Risiko dalam Keputusan Berinvestasi di Pasar Modal. Managament Insight: Jurnal Ilmiah Manajemen, 14(2), 108–121. https://doi.org/10.33369/insight.14.2.108-121
Budiman, J., Ong, T., & Yuwono, W. (2025). Exploring Cognitive Bias Influence on Investment Decisions in Indonesia: The Mediating Role of FOMO. Jurnal Economia, 21(3), 432–446. https://doi.org/10.21831/economia.v20i1.76879
Candra, R., Aisah, A., Nugraha, N., & Purnamasari, I. (2024). Fear of Missing Out (FOMO) & Investment Decision: A Systematic Literature Review. Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), Advances in Economics, 2(Gcbme 2023), 68–74. https://doi.org/10.2991/978-94-6463-443-3_11
Carolina, S., Iqbal, M., & Darmawan, A. (2025). Systematic Literature Review: How Financial Literacy, Trust and Firm Reputation Affect Investment Decision. Profit: Jurnal Administrasi Bisnis, 19(1), 102–118. https://profit.ub.ac.id
Daffa Rizky Ramadhianto, Hartanti, R., & Vivi. (2025). The Influence of Financial Self-Efficacy, Risk Perception, Financial Literacy, and Herding on Investment Decision. Atestasi : Jurnal Ilmiah Akuntansi, 8(2), 535–547. https://doi.org/10.57178/atestasi.v8i2.1692
Dwi, R., Parmitasari, A., & Ms, E. I. (2026). Stock Investment Decision On Generation Z In Makassar City: The Role Of Fear Of Missing Out , Loss Aversion And Financial Literacy. Journal of Studies in Academic, Humanities, Research and Innovation, 3(1), 485–501.
Ebenhaezer, H. (2025). Pengaruh Risk Perception dan Motivasi Investasi terhadap Keputusan Investasi Saham ( Studi pada Investor di Kota Medan ). Department of Business Administration, 2(3), 4.
Fernando, A. (2025). Exploring the Impact of Digital Investment Apps on Investor Trust and Decision-Making. FIRM Journal of Management Studies, 10(2), 3.
Fitri Shalumita, N., & Syahrul Mubarrok, U. (2025). Fear of Missing Out (FOMO), Financial Literacy, and Social Media Intensity on the Investment Decisions of Financial Management Students at the Islamic University of Kadiri, Kediri City. Jurnal Manajemen Motivasi, 22, 27–34.
Fonseca, D. (2025). Pengaruh Financial Influencer Dan Fomo Terhadap Keputusan Investasi Mahasiswa Melalui Literasi Keuangan. GEMAH RIPAH: Jurnal Bisnis, 05(03), 6. https://www.city.kawasaki.jp/500/page/0000174493.html
George, E. (2025). The Effect of Financial Literacy on Investment Decisions in the Stock Market: A Study of the United Kingdom. Journal of Business and Strategic Management, 10(9), 28–38. https://doi.org/10.47941/jbsm.2962
Ghozali, I. (2020). Desain Penelitian Kuantitatif dan Kualitatif. Badan Penerbit Universitas Diponegoro.
Goeyana, A., & Marlina, M. A. E. (2024). Financial Literacy and Risk Perception: the Key To Understanding the Relationship Between Fomo and Investment Decisions. Jurnal Aplikasi Akuntansi, 9(1), 46–59. https://doi.org/10.29303/jaa.v9i1.433
Hair, J. F., Hult, G. T., Ringle, C., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). America: Sage Publication Inc.
Halim, R., & Pamungkas, A. S. (2023). The Influence of Risk Perception, Overconfidence, and Herding Behavior on Investment Decision. International Journal of Application on Economics and Business, 1(1), 521–529. https://doi.org/10.24912/v1i1.521-529
Hanif, H., Harahap, M. I., & Silalahi, P. R. (2025). Pengaruh Gaya Hidup, Fomo,Literasi Keuangan Syariah, dan Persepsi Risiko Terhadap Keputusan Investasi Cryptocurrency. Journal of Business and Economics Research (JBE), 6(1), 83–93. https://doi.org/10.47065/jbe.v6i1.6916
Hariany Idris. (2024). The Effects of FOMO on Investment Behavior in the Stock Market. Golden Ratio of Data in Summary, 4(2), 879–887.
Hasdiansa, I. W., & Hasbiah, S. (2024). Fundamental and Applied Management Journal Understanding Investment Motivation in the Young Generation Using Self-Determination Theory. Fundamental and Applied Management Journal, 2(2), 35–39. https://doi.org/10.61220/famj.v2i2.2245
Hesniati, & Novilia. (2019). Pengaruh Tingkat Kesehatan terhadap Profitabilitas BPR Provinsi Kepri. Journal of Global Business and Management Review, 1(1). https://doi.org/10.37253/jgbmr.v1i1.453
Ika Lista Fadila, Fatimah Nasywa Azhar, Dea Amelia Putri, & Gusganda Suria Manda. (2025). Analisis Faktor-Faktor Yang Mempengaruhi Persepsi Risiko Investasi Saham Pada Generasi Z Di Indonesia. Manajemen, 5(1), 278–291. https://doi.org/10.51903/manajemen.v5i1.993
Intani, F., Lamtiur, C. R., Putu, N., Damayanthi, D., Khoiroh, I., & Bali, P. N. (2025). Systematic Literature Review : Literasi Keuangan Dan Persepsi Risiko Terhadap Pengambilan Keputusan Investasi. JURNAL AKUNTANSI, KEUANGAN, PAJAK DAN INFORMASI (JAKPI), 5(2), 196–216.
Jessica Asrina, & Muh. Irham Guntur. (2024). The Role of Self-Determination Theory in Shaping Investment Readiness Among Young Investors. Fundamental and Applied Management Journal, 2(2), 52–60. https://doi.org/10.61220/famj.v2i2.2249
Johri, A., Wasiq, M., Kaur, H., & Asif, M. (2023). Assessment of users’ adoption behaviour for stock market investment through online applications. Heliyon, 9(9), e19524. https://doi.org/10.1016/j.heliyon.2023.e19524
Julian, A. N., & Priyono, A. (2022). Analisis TAM dan TPB dalam Penerimaan Aplikasi Perdagangan Saham Seluler (Mobile) di Kalangan Investor di Indonesia. SM, 01(04), 79–96.
Juliano, M. (2024). Pengaruh Pengetahuan Investasi, Motivasi Investasi Dan Persepsi Risiko Terhadap Keputusan Investasi Pada Mahasiswa Universitas Muhammadiyah Riau. Jurnal Akuntansi Dan Keuangan, 9(02), 212–224.
Junaedy, E. (2025). Analisis Pengaruh Literasi Keuangan Dan Kemampuan Keuangan Mahasiswa Prodi Manajemen Stiewikara Terhadap Minat Beli Sahamdi Platform Stockbit. JIMEA | Jurnal Ilmiah MEA (Manajemen, Ekonomi, Dan Akuntansi), 9(1), 3562–3574.
Jurnali, T., & Andriko, R. (2021). Variabel Ekonomi dan Stock Return. Global Financial Accounting Journal, 1(1). https://journal.uib.ac.id/index.php/gfa/article/view/205/167
Justyn, F., & Marheni, D. K. (2020). Pengaruh Financial Attitude, Financial Education, Financial Knowledge, Financial Experience, dan Financial Behavior terhadap Financial Literacy pada Pelajar Kota Batam. Journal of Global Business and Management Review, 2(1), 21–32. https://doi.org/10.37253/jgbmr.v2i1.790
Finance & Statistics (Otoritas Jasa Keuangan & Badan Pusat Statistik). (2025). Siaran Pers Bersama: Indeks Literasi dan Inklusi Keuangan Masyarakat Meningkat, OJK dan BPS Umumkan Hasil Survei Nasional Literasi dan Inklusi Keuangan (SNLIK) Tahun 2025. Otoritas Jasa Keuangan. https://ojk.go.id/id/berita-dan-kegiatan/siaran-pers/Pages/OJK-dan-BPS-Umumkan-Hasil-Survei-Nasional-Literasi-Dan-Inklusi-Keuangan-SNLIK-Tahun-2025.aspx
Khairiyati Citr, & Krisnawati Astrie. (2019). Analisis Pengaruh Literasi Keuangan Terhadap Keputusan Investasi Pada Masyarakat Kota Bandung. Jurnal Manajemen Dan Bisnis, 3(2), 301–312.
Kurniawan, M. R. F., & Prajawati, M. I. (2025). Dampak Tingkat Literasi Keuangan, Fomo, DanOverconfidence Terhadap Pengambilan KeputusanInvestasi Mahasiswa Uin Malang. Jurnal Ilmiah Ekonomi Dan Manajemen, 3(10), 80–92.
Laraga, A. G. (2025). Understanding the “Fear of Missing Out” (FOMO) Phenomenon Among Retail Investors in the Indonesian Capital Market: A Literature Review. Journal of Applied Accounting and Taxation, 10(2), 310–319. https://jurnal.polibatam.ac.id/index.php/JAAT/article/download/10625/3150/36136
Maulana, H., Ulya, A. Z. S., Syahruddin, S., Abadi, M. K. R., Hastuti, E. W., & Harahap, S. A. R. (2025). Factors affecting investment decision in Indonesia: Mediating role of intention to invest. Jurnal Ekonomi & Keuangan Islam, 11(2), 241–257. https://doi.org/10.20885/jeki.vol11.iss2.art6
Mukhlis, P. dan. (2023). Pengaruh Pengetahuan, Motivasi, Dan Persepsi Risiko Investasi Terhadap Minat Generasi Millenial Dalam Berinvestasi Di Pasar Modal. Jurnal Ekonomi, Bisnis Dan Pendidikan, 3(12), 3. https://doi.org/10.17977/um066.v3.i12.2023.3
Nahdhiroh, U., & Ningtyas, M. N. (2025). Trust, Financial Literacy and Investment Intention: A Case in Securities Crowdfunding Platform using Trust Transfer Theory. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 19(1), 42–51. https://doi.org/10.32812/jibeka.v19i1.2348
Naila R. (2020). JURNAL AKUNTANSI INDONESIA 182 Faktor yang Mempengaruhi Minat Investasi Di Pasar Modal: Pendekatan Theory Of Planned Behaviour (TPB). Jurnal Akuntansi Indonesia, 9(2), 182–194.
Nizar, M., & Daljono, D. (2024). the Impact of Availability Bias and Representative Bias on Investment Decisions and Performance: the Role of Fomo As an Intervening Variable. Jurnal Apresiasi Ekonomi, 12(1), 71–89. https://doi.org/10.31846/jae.v12i1.730
Oktori Uly Binu, M. (2024). The Influence of Heuristic and Herding Behavior on Investment Decisions through Fomo on Retail Investors in Indonesia. Jurnal Indonesia Sosial Teknologi, 5(9), 3454–3470. https://doi.org/10.59141/jist.v5i9.3313
Pramanaswari, A. S. I. (2025). Pengaruh Literasi Keuangan dan Pengalaman Investasi terhadap Pengambilan Keputusan Investasi Saham di Bursa Efek Indonesia. Akubis : Jurnal Akuntansi Dan Bisnis, 10(1), 101–114. https://doi.org/10.37832/akubis.v10i1.83
Prasaja, D., Kurniawan, M. S., & Fatmawati, I. (2023). Investment Decision on an Issuer in the Capital Market Based on Financial Literature, Minimum Capital, and Fear of Missing Out (FOMO): A Case Study of Trader Community. Journal of Contemporary Administration and Management (ADMAN), 1(3), 237–244. https://doi.org/10.61100/adman.v1i3.87
Pratama, A. W., Wijayanto, A., & Purbawati, D. (2022). The Influence of Motivation and Knowledge of Stock Investment on Stock Investment Decisions on the Indonesia Stock Exchange during the Covid-19 Pandemic (A Study of Stock Investors in Semarang City). Jurnal Ilmu Administrasi Bisnis, 11(4), 710–721. https://ejournal3.undip.ac.id/index.php/jiab/article/view/36015%0Ahttps://doi.org/10.14710/jiab.2022.36015
Pratama, N. D., & Yuliafitri, I. (2024). Pengaruh Kemudahan dan Tingkat Kepercayaan pada Platform Investasi Online serta Literasi Keuangan terhadap Minat Berinvestasi di Pasar Modal Syariah. Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora, 10(1), 18–28. https://doi.org/10.37567/alwatzikhoebillah.v10i1.2127
Prayudi, A. (2022). SEM Pls: Alat Analisis.
Prita Ary Astini, K., Widiadnyana Pasek Jurusan, G. S., & Sekolah Tinggi Ilmu Ekonomi Satya Dharma Singaraja, M. (2022). Pengaruh Literasi Keuangan Terhadap Keputusan Investasi. Jurnal Ilmiah Mahasiswa Akuntansi) Universitas Pendidikan Ganesha, 13(03), 991–1002.
Priyadarshi, A., Singh, P., Dawadi, P., Kumar Dixit, A., & Prasad, D. (2024). Role of FinTech Apps in Increasing Investment Decisions: A Study on the Capital Market. Financial Markets, Institutions and Risks, 8(2), 186–197. https://doi.org/10.61093/fmir.8(2).186-197.2024
Przybylski, A. K., Murayama, K., Dehaan, C. R., & Gladwell, V. (2023). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841–1848. https://doi.org/10.1016/j.chb.2013.02.014
Purnamasari, S., Fuad, M., Sofian Maksar, M., & Sudarsana, S. (2025). The Effect of Instrumented Financial Literacy on Young Generation Stock Investment Decisions: Countering Endogeneity Problem. Management Analysis Journal, 14(1), 23–32. https://doi.org/10.15294/maj.v14i1.21033
Putri, D. M., Trisnawati, N., Putri, S. F., & Kurniawati, S. (2025). Applying the Theory of Planned Behavior: Determinants of Stock Investment Intentions Among Individual Investors in East Java. Electronic Journal of Education, Social Economics and Technology, 6(1), 1201–1210. https://doi.org/10.33122/ejeset.v6i1.1001
Rachman, S. F. (2023). Fomo Dan Keputusan Investasi Saham Ipo : Peran Literasi Keuangan Dalammengontrol Keputusan Impulsif. Jurnal Ilmiah MEA (Manajemen, Ekonomi, Dan Akuntansi), 7(2), 1346–1352.
Rahima, A., & Anindya, K. N. (2025). Does financial literacy affect investment decisions? Evidence from Gen Z of vocational program. Jurnal Ekonomi & Studi Pembangunan, 26(2), 209–225. https://doi.org/10.18196/jesp.v26i2.28404
Rindiani, P. N. (2024). Pengaruh Literasi Keuangan, Pengetahuan Investasi, Persepsi Risiko Dan Motivasi Investasi Terhadap Pengambilan Keputusan Investasi Pasar Modal Pada Gen Z Denpasar. JIMAT, 2(3), 342–353.
Rukmiati Rumadan, N. S. A. & M. A. (2018). Faktor-Faktor yang Mempengaruhi Pengambilan Keputusan Pada Investasi Saham. E-JRA Vol. 07 No. 01 Agustus 2018, 07(01), 32–45.
Salsabila, P. A., Hariyanto, D., & Safitri, H. (2025). the Effect of Investment Motivation, Return, and Risk Perception on Stock Investment Decision-Making Among Investors in Pontianak City. JHSS (Journal of Humanities and Social Studies), 09(02), 1370–1375.
Sanjaya, A., Tsabita, I., F, S. S. A., L, K. S. F., Bisnis, P. A., Tinggi, S., Administrasi, I., & Malang, S. (2025). Pengaruh Perilaku Fear Of Missing Out ( Fomo ) Dan Literasi Keuangan Terhadap Keputusan Investasi Mahasiswa Program Studi Administrasi Bisnis Di STIA. Journal Akses STIA Malang, 7(2), 70–77.
Sari, T. N. I. (2024). Pengaruh Persepsi Risiko, Toleransi Risiko, Overconfidence, dan Loss Aversion Terhadap Pengambilan Keputusan Investasi. E_Jurnal Ilmiah Riset Akuntansi Vol., 13(01), 490–497.
Setiadi, N. S., Fiesta, E., & Shinta, C. (2025). Study Of Financial Technology: The Influence Of Risk Perception, Financial Literacy, And Trust On Investment Decision. ECOTECHNOPRENEUR, 4(04), 591–612.
Subhaktiyasa, P. G. (2024). PLS-SEM for Multivariate Analysis: A Practical Guide to Educational Research using SmartPLS. EduLine: Journal of Education and Learning Innovation, 4(3), 353–365. https://doi.org/10.35877/454ri.eduline2861
Sukwika, T. (2023). Implementasi Software Partial Least Square (PLS) (Issue July). Tim Mafy.
Sulistyowati et al. (2023). Pengaruh literasi keuangan dan pengetahuan investasi terhadap minat investasi mahasiswa.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Jhonsen, Immanuel Zai

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Happy reading. Don't be shy to cite



