ECO TOURISM DEVELOPMENT STRATEGY IN SEMARANG CITY

Case of Mangrove Tugurejo Ecotourism

Authors

  • Rahardyan Haris Yuswinarto Diponegoro University
  • Jaka Aminata Diponegoro University
  • Indah Susilowati Diponegoro University

DOI:

https://doi.org/10.32815/jibeka.v16i1.436

Keywords:

Conservation, Ecotourism, Mangrove, Tugurejo Semarang, Youth

Abstract

This study aims to design an ecotourism development strategy and calculate its economic value. The research method used is a "mixed method" approach. The qualitative approach is obtained from in-depth interviews with parties involved in developing and managing the Tugurejo mangrove forest conservation, which is processed using the NVivo application. In contrast, the quantitative approach is processed using the analysis of the contingent assessment method (CVM) and willingness to pay (WTP). The study results show that the role and involvement of youth are crucial in the preservation of Ecotourism Areas. Conservation is needed in the sustainable development of Ecotourism Areas with the part and participation of youth. The average amount of WTP is Rp. 10.000.00. The economic value of income for one year is estimated to generate Rp revenue. 280,000,000.00 with a ticket of Rp. 5,000 (including parking).

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Published

06-02-2022

How to Cite

Yuswinarto, R. H., Aminata, J., & Susilowati, I. (2022). ECO TOURISM DEVELOPMENT STRATEGY IN SEMARANG CITY: Case of Mangrove Tugurejo Ecotourism. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 16(1), 36–51. https://doi.org/10.32815/jibeka.v16i1.436

Issue

Vol. 16 No. 1 (2022): Jurnal Ilimiah Bisnis dan Ekonomi Asia

Section

Articles

License

Jurnal Ilmiah Bisnis dan Ekonomi Asia is Open Access which means makes all of the content of the article in this journal available for free to the public. Any part of the manuscripts in this journal can be downloaded, shared, mixed, reused, and processed by the public. However, they should acknowledge the author and share with the same license selected by the journal manager.