FOMSUMERISM : MENGEMBANGKAN PERILAKU CONFORMITY CONSUMPTION DENGAN MEMANFAATKAN FEAR OF MISSING OUT KONSUMEN

Authors

  • Suzy Widyasari Universitas Stikubank
  • Euis Soliha Universitas Stikubank
  • Ignatius Hari Santoso Universitas Stikubank

DOI:

https://doi.org/10.32815/jibeka.v15i2.230

Keywords:

FoMO, anxiety of isolation, desire for belonging

Abstract

This research is purposed to analyze the effect of FoMO to the conformity consumption behavior. Total samples used in this research is 150 respondents which comprised of 47 respondents with 5-7 times accessing social media and the rest of it more than 8 times accessing social media in a day. Using the convinience and purposive sampling technique, researcher gained 100%% response rate. All data are examined by multiple regression and provide significant effect of anxiety of isolation as the predictor of conformity consumption behavior.

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Published

29-09-2021

How to Cite

Widyasari, S., Soliha, E., & Santoso, I. H. (2021). FOMSUMERISM : MENGEMBANGKAN PERILAKU CONFORMITY CONSUMPTION DENGAN MEMANFAATKAN FEAR OF MISSING OUT KONSUMEN. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 15(2), 159–171. https://doi.org/10.32815/jibeka.v15i2.230

Issue

Vol. 15 No. 2 (2021): Jurnal Ilmiah Bisnis dan Ekonomi Asia

Section

Articles

License

Jurnal Ilmiah Bisnis dan Ekonomi Asia is Open Access which means makes all of the content of the article in this journal available for free to the public. Any part of the manuscripts in this journal can be downloaded, shared, mixed, reused, and processed by the public. However, they should acknowledge the author and share with the same license selected by the journal manager.