MODERATING EFFECTS OF CONFORMITY CONSUMPTION AND CELEBRITY WORSHIP ON BUYER'S REMORSE SBT K-POP TWITTER
DOI:
https://doi.org/10.32815/jibeka.v18i3.2042Keywords:
Fear of Missing Out, Impulsive Buying, Buyer remorse, Conformity Consumption, Celebrity WorshipAbstract
This study investigates the effects of the Fear Of Missing Out (FOMO) and Impulsive buying constructs on buyer's remorse, employing moderating variables such as conformity consumption and Celebrity Worship among users of SBT K-pop (sell-buy-trade) accounts on Twitter. The research utilizes data from 201 samples collected through questionnaires distributed via various social media platforms, including Twitter, Line, and WhatsApp. The study demonstrates that the constructs of Conformity Consumption and Celebrity Worship can serve as moderators in the prediction model of SBT K-pop buyers' remorse on Twitter. The relationships between these constructs were analyzed using the Smart PLS program with bootstrapping techniques.
References
Bhakat, R. S., & Muruganantham, G. (2013). A Review of Impulse Buying Behavior. International Journal of Marketing Studies, 5(3), p149. https://doi.org/10.5539/ijms.v5n3p149
Cahyani, D., & Purnamasari, Y. (2019). Celebrity Worship on Early Adult K-Pop Fangirling. Proceedings of the 4th ASEAN Conference on Psychology, Counselling, and Humanities (ACPCH 2018). Proceedings of the 4th ASEAN Conference on Psychology, Counselling, and Humanities (ACPCH 2018), Surat Thani, Thailand. https://doi.org/10.2991/acpch-18.2019.41
Çelik, I. K., & Eru, O. (2019). The Effects of Consumers’ FoMo Tendencies On Impulse Buying and The Effects of Impulse Buying on Post-Purchase Regret: An Investigation on Retail Stores. 10(3).
Chen, T. Y., Yeh, T. L., & Lee, F. Y. (2021). The impact of Internet celebrity characteristics on followers’ impulse purchase behaviour: The mediation of attachment and parasocial interaction. Journal of Research in Interactive Marketing, 15(3), 483–501. https://doi.org/10.1108/JRIM-09-2020-0183
Cohen, J. (1988). Statistical Power Analysis for the Behavioral Sciences, Lawrence Erlbaum, Mahwah, NJ.
Danica, R.K.T., Kim, J., & Kim, In Bum. (2019). The Analysis and Design of an Online K-pop Shopping Mall using cafe24's Intelligent Design. Proceedings of the Korea Contents Association Conference. 2019.05a / Pages.475-476 / 2019. koreanscience.or.kr
Fornell, C. & Larker, D.F. (1981). “Evaluating structural equation models with unobservable variable and measurement error", Journal of Marketing Research, Vol. 18 No. 1, pp. 39–50.
Gonçalves, F. M. R. R., Cândido, C. J. F., & Feliciano, I. M. P. L. (2020). Inertia, group conformity and customer loyalty in healthcare in the information age. Journal of Service Theory and Practice, 30(3), 307–330. https://doi.org/10.1108/JSTP-08- 2019-0184
Hair, J.F., Ringle, C.M. and Sarstedt, M. (2011), “PLS-SEM: indeed a silver bullet”, Journal of Marketing Theory and Practice, Vol. 19 No. 2, pp. 139-151.
Hair, J.F., Hult, G.T.M., Ringle, C.M. and Sarstedt, M. (2014), A Primer on Partial Least Squares Structural Equation Modeling, Sage, Thousand Oaks, CA.
Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A primer on partial least squares structural equation modelling (PLS-SEM) (2nd ed.). Los Angeles: SAGE Publications, Inc.
Hermawan, S. N., Barkah, C. S., Chan, A., & Tresna, P. W. (2022). Analyze The Effectiveness Of Twitter As An Ewom Media (Study On Tensayaa’s
Group Order). International Journal, 6(1), 26.
Iin Driana, H., & Indrawati, A. (2021). Pengaruh celebrity worship, gaya hidup hedonis, dan kecanduan internet terhadap pembelian kompulsif merchandise band day6 pada online shop Uriharu Id. Jurnal Ekonomi, Bisnis dan Pendidikan, 1(5), 452–469. https://doi.org/10.17977/um066v1i52021p452-469
Indonesia, C. (2022). Indonesia Jadi Negara dengan K-Poper Terbesar di Twitter. Diakses pada tanggal 26 September 2022, dari
https://www.cnnindonesia.com/hiburan/20220126202028-227-751687/indonesia- jadi-negara-dengan-k-poper-terbesar-di-twitter
Indrawati, I., Ramantoko, G., Widarmanti, T., Aziz, I. A., & Khan, F. U. (2022). Utilitarian, hedonic, and self-esteem motives in online shopping. Spanish Journal of Marketing
- ESIC, 26(2), 231–246. https://doi.org/10.1108/SJME-06-2021-0113
Kang, I., Cui, H., & Son, J. (2019). Conformity Consumption Behavior and FoMO.
Sustainability, 11(17), 4734. https://doi.org/10.3390/su11174734
Khandelwal, U., Yadav, S. K., Tripathi, V., & Agrawal, V. (2018). E-consumer conformity and its impact on consumer attitude. Journal of Asia Business Studies, 12(4), 455– 468. https://doi.org/10.1108/JABS-09-2015-0161
Kumar, A., Chaudhuri, S., Bhardwaj, A., & Mishra, P. (2020). Impulse Buying And Post-Purchase Regret: A Study Of Shopping Behaviour For The Purchase Of Grocery Products. International Journal Of Management, 11(12). https://doi.org/10.34218/IJM.11.12.2020.057
Lazim, N. A. M., Sulaiman, Z., Zakuan, N., Mas’od, A., Chin, T. A., & Awang, S. R. (2020). Measuring Post-purchase Regret and Impulse Buying in Online Shopping Experience from Cognitive Dissonance Theory Perspective. 2020 6th International Conference on Information Management (ICIM), 7–13. https://doi.org/10.1109/ICIM49319.2020.244662
Lewis, S. A., Langan, C. J., & Hollander, E. P. (1972). Expectation of Future Interaction and the Choice of Less Desirable Alternatives in Conformity. Sociometry, 35(3), 440. https://doi.org/10.2307/2786504
Lucas, M., & Koff, E. (2017). Body image, impulse buying, and the mediating role of negative affect. Personality and Individual Differences, pp. 105, 330–334. https://doi.org/10.1016/j.paid.2016.10.004
Munica, R. (2021). Gambaran Celebrity Worship Terhadap Idola-Kpop Pada Mahasiswa Selama Pandemi Covid-19. 4(1).
Nafeesa, N., & Novita, E. (2021). Hubungan Antara Harga Diri Dengan Perilaku Impulsive Buying Pada Remaja Penggemar K-Pop.
Cakrawala - Jurnal Humaniora, 21(2), 79–86. https://doi.org/10.31294/jc.v21i2.10319
San, L. Y. (2020). Purchase Intention Towards Korean Products Among Generation Y In Malaysia. 660–669. https://doi.org/10.15405/epsbs.2020.12.05.72
Santoso, I. H., Widyasari, S., & Soliha, E. (2021). Fomsumerism: mengembangkan perilaku conformity consumption dengan memanfaatkan fear
Of missing out konsumen. Jurnal Ilmiah Bisnis dan Ekonomi Asia, 15(2), 159–171. https://doi.org/10.32815/jibeka.v15i2.230
Secapramana, L. V. H., Magdalena, G. J., & Yuwanto, L. (2021). Impulsive Buying, Post- purchase Regret, and Credit Card: 2nd International Conference on Business and
Management of Technology (ICONBMT 2020), Surabaya, Indonesia. https://doi.org/10.2991/aebmr.k.210510.002
Solomon, M. R., & Rabolt, N. J. (2009). Consumer Behavior in Fashion. Pearson/Prentice Hall.
Straub, D., Keil, M. and Brenner,W. (1997), “Testing the technology acceptance model across cultures: a three-country study", Information and Management, Vol. 33 No. 1, pp. 1-11.
Syafaah, N., & Santoso, I. H. (2022). Fear of Missing Out dan Korean Wave: Implikasinya pada Keputusan Pembelian Kosmetik asal Korea. INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia, 5(3), 405–414. https://doi.org/10.31842/jurnalinobis.v5i3.239
Tzeng, S.-Y., & Shiu, J. Y. (2019). Regret type matters: Risk aversion and complaining in a multidimensional post-purchase regret framework. Asia Pacific Journal of Marketing and Logistics, 31(5), 1466–1485. https://doi.org/10.1108/APJML-10-2018-0452
Yulfitasari, R., Dewi, R. S., & Hidayatullah, M. S. (n.d.). Hubungan Pembelian Impulsif Dengan Penyesalan Pasca Pembelian Produk Fashion Pada Siswa Sman 1 Banjarmasin.
Yuliani, W. (2022). Hubungan antara Impulsive Buying dengan pembeli merchandise Kpop NCT (Neo Culture Technology). Indonesian Psychological Research, 4(2), 102– 109. https://doi.org/10.29080/ipr.v4i2.667
Zhang, Z., Jiménez, F. R., & Cicala, J. E. (2020). Fear Of Missing Out Scale: A self‐concept perspective. Psychology & Marketing, 37(11), 1619–1634. https://doi.org/10.1002/mar.21406
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Fitri Rizky Amellia, Usman Usman
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jurnal Ilmiah Bisnis dan Ekonomi Asia is Open Access which means makes all of the content of the article in this journal available for free to the public. Any part of the manuscripts in this journal can be downloaded, shared, mixed, reused, and processed by the public. However, they should acknowledge the author and share with the same license selected by the journal manager.