Vol. 20 No. 1 (2026): Jurnal Ilmiah Bisnis dan Ekonomi Asia

Articles

• The Opportunities, Challenges, and Strategies in Adopting the Franchising Business Model A Literature Review

  Chhayna Cheng , BELTEI International University , KH

  1-17

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  Abstract view : 824 times | Download: 721 times | DOI : https://doi.org/10.32815/jibeka.v20i1.2372
  

• The Relationship Between Digital Marketing, Brand Ambassador, and Product Mixes to Skintific Brand Cosmetic Loyalty to Young Women in Pontianak City

  Arnelita Yolanda , Universitas Widya Dharma Pontianak , Indonesia

  Dewi Santika , Universitas Widya Dharma Pontianak , Indonesia

  18-26

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  Abstract view : 460 times | Download: 287 times | DOI : https://doi.org/10.32815/jibeka.v20i1.2376
  

• The Role of Organizational Commitment in Mediating Perceived Organizational Support on Organizational Citizenship Behavior

  Jasmine Salwa Ramadhani , Universitas Pembangunan Nasional “Veteran” Jawa Timur , Indonesia

  Hesty Prima Rini , Universitas Pembangunan Nasional “Veteran” Jawa Timur , Indonesia

  Ayundha Evanthi , Universitas Pembangunan Nasional “Veteran” Jawa Timur , Indonesia

  27-36

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  Abstract view : 359 times | Download: 291 times | DOI : https://doi.org/10.32815/jibeka.v20i1.2400
  

• The Influence of E-Service Quality and E-Trust on E-Satisfaction and E-Loyalty among Shopee Users

  Kelvin Wong , Universitas Surabaya , Indonesia

  Fitri Novika , Universitas Surabaya , Indonesia

  Veny Megawati , Universitas Surabaya , Indonesia

  37-47

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  Abstract view : 558 times | Download: 325 times | DOI : https://doi.org/10.32815/jibeka.v20i1.2409
  

• Brain Rot as a Mediator of Social Media Use, Mental Well-Being, and Employee Productivity

  Adi Muhammad Nur Ihsan , Universitas Cipasung Tasikmalaya , Indonesia

  Sri Sudiarti , Universitas Cipasung Tasikmalaya , Indonesia

  Arief Hamdan Syarief , Universitas Jenderal Soedirman , Indonesia

  Abdul Wildan , Universitas Cipasung Tasikmalaya , Indonesia

  Abdul Hakim , Universitas Cipasung Tasikmalaya , Indonesia

  48-58

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  Abstract view : 1002 times | Download: 584 times | DOI : https://doi.org/10.32815/jibeka.v20i1.2421
  

• Creative Economy Development Government Efforts and the Use of Digital Media for MSMEs in East Java

  Cahyo Tri Atmojo , Universitas PGRI Jombang , Indonesia

  Saiful Aminudin Al Kusuma Putra , Universitas PGRI Jombang , Indonesia

  Yudhi Ferdi Andri Asmawan , Universitas PGRI Jombang , Indonesia

  59-70

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  Abstract view : 340 times | Download: 156 times | DOI : https://doi.org/10.32815/jibeka.v20i1.2419
  

• The Influence of Consumer Perceptions on Cross-Buying Intention among Apple Product Users in Pekanbaru City

  Andre Maulana , Universitas Islam Riau , Indonesia

  Awliya Afwa , Universitas Islam Riau , Indonesia

  Moniko , Universitas Islam Riau , Indonesia

  Hamanda Hadi , Universitas Islam Riau , Indonesia

  71-86

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  Abstract view : 355 times | Download: 220 times | DOI : https://doi.org/10.32815/jibeka.v20i1.2375
  

• The Influence of Bandwagon Effect, Viral Marketing, and Hedonic Motivation on Impulsive Buying Behavior for Skincare Products on TikTok

  Aura Nabila , Universitas Islam Riau , Indonesia

  Alwiya Afwa , Universitas Islam Riau , Indonesia

  87-98

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  Abstract view : 760 times | Download: 530 times | DOI : https://doi.org/10.32815/jibeka.v20i1.2391
  

• The Influence of Fashion Involvement, Shopping Lifestyle, and Live Streaming Shopping on E-Impulse Buying Fashion Products

  Sawitri , Universitas Islam Riau , Indonesia

  Awliya Afwa , Universitas Islam Riau , Indonesia

  99-109

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  Abstract view : 466 times | Download: 339 times | DOI : https://doi.org/10.32815/jibeka.v20i1.2382
  

• Business Development Strategy through Multi-Method Business Planning

  Lucky Purnama , Universitas Widyatama Bandung , Indonesia

  Keni Karnawati , Universitas Widyatama Bandung , Indonesia

  110-123

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  Abstract view : 282 times | Download: 188 times | DOI : https://doi.org/10.32815/jibeka.v20i1.2386