Vol. 20 No. 1 (2026): Jurnal Ilmiah Bisnis dan Ekonomi Asia
In our first edition this year, Jibeka presents ten articles that largely highlight how businesses and consumer behavior continue to adapt to the fast-paced digital era. The topics covered are relevant to current industry trends, touching on the effects of viral marketing on social media, consumer trust in online shopping, the impact of social media on work productivity, and practical strategies for MSMEs and franchise businesses.
Jibeka has also undergone a slight refresh for this edition. We have adjusted the formatting for both the cover design and the content layout. The goal is simple. We want to make the journal look cleaner and provide you with a more comfortable reading experience.
This edition feels special due to the diverse geographical backgrounds of our contributors. Domestically, we received insightful ideas from researchers across East Java, West Java, Central Java, West Kalimantan, and Riau. A colleague from Cambodia also contributed their perspective through a literature review in this issue.
We would like to express our deepest gratitude to all the authors who have submitted their best work. Our thanks also go to the editorial team and peer reviewers who are always meticulous in maintaining the quality of the articles in this journal. Happy reading. We hope the articles in this edition will spark new ideas for your future research.
Editorial Team
Published:
11-02-2026
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