PENGARUH ONLINE CUSTOMER REVIEW, KEPERCAYAAN, HARGA, DAN RISIKO YANG DIRASAKAN TERHADAP MINAT BERBELANJA ONLINE DI PLATFORM E-COMMERCE

Studi Kasus pada Masyarakat Milenial

Authors

  • Hendra Setiawan Universitas PGRI Madiun
  • Indra Ayu Fatmala Universitas PGRI Madiun
  • Yayang Julita Universitas PGRI Madiun

DOI:

https://doi.org/10.32815/jibeka.v17i2.1074

Keywords:

online customer review, trust, price, risk perception, buying interest

Abstract

The purpose of this research is to empirically prove the effect of online customer reviews, prices, trust, and perceived risk on online buying interest on e-commerce platforms. This research was conducted in the people of Madiun City by taking a sample using a porposive sample and obtained as many as 200 respondents. This research method uses a quantitative approach using SPSS version 20. The results of this study are online customer reviews, price, trust, and perceived risk affect purchase intention and online customer reviews, trust, perceived risk simultaneously affect purchase intention.

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Published

10-07-2023

How to Cite

Setiawan, H., Fatmala, I. A., & Julita, Y. (2023). PENGARUH ONLINE CUSTOMER REVIEW, KEPERCAYAAN, HARGA, DAN RISIKO YANG DIRASAKAN TERHADAP MINAT BERBELANJA ONLINE DI PLATFORM E-COMMERCE: Studi Kasus pada Masyarakat Milenial. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 17(2), 122–129. https://doi.org/10.32815/jibeka.v17i2.1074

Issue

Vol. 17 No. 2 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia

Section

Articles

License

Jurnal Ilmiah Bisnis dan Ekonomi Asia is Open Access which means makes all of the content of the article in this journal available for free to the public. Any part of the manuscripts in this journal can be downloaded, shared, mixed, reused, and processed by the public. However, they should acknowledge the author and share with the same license selected by the journal manager.