DO WE NEED SOCIAL EWOM TO BRING UP BRAND ATTITUDE AND PURCHASE INTENTION?

Authors

  • Suhardi Mukhlis STISIPOL Raja Haji
  • Satriadi Satriadi STIE Pembangunan
  • Suherry Suherry STISIPOL Raja Haji
  • Esi Siryanti Universitas Mahaputra Muhammad Yamin Solok
  • Afni Yeni Universitas Mahaputra Muhammad Yamin Solok

DOI:

https://doi.org/10.32815/jibeka.v18i3.1950

Keywords:

strategy, human resource management, government

Abstract

This study aims to analyze the application of human resource management strategies at the Bintan Regency Environmental Office. This research is a study that uses qualitative research. The results showed that the implementation of human resource strategies at the Bintan Regency Environmental Office has been implemented but must be developed again because basically human resources have many differences for each individual. Planning at the Bintan Regency Environmental Office has been done well through planning, implementation, organizing. In terms of organizing, human resources owned by the Bintan Regency Environmental Office are still developing and training in order to implement the policies contained in the Bintan Regency regional regulations because the Bintan Regency Environmental Office is engaged in the government sector that regulates government regulations through policies that have been regulated in law.

References

Abdussamad, J., Tui, F. P., Mohamad, F., & Dunggio, S. (2022). Implementasi Kebijakan Pengelolaan Sampah Melalui Program Bank Sampah Di Dinas Lingkungan Hidup Kabupaten Bone Bolango. Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi Dan Pelayanan Publik, 9(4), 850-868.

Ahmad, R., & Pratama, A. (2021). Faktor manajemen profesional: perencanaan, pengorganisasian, dan pengendalian (suatu kajian studi literatur manajemen sumberdaya manusia). Jurnal Ilmu Manajemen Terapan, 2(5), 699-709.

Arraniri, I., Firmansyah, H., Wiliana, E., Setyaningsih, D., Susiati, A., Megaster, T., ... & Arif, M. (2021). Manajemen sumber daya manusia. Penerbit Insania.

Ichsan, R. N., SE, M., Lukman Nasution, S. E. I., & Sarman Sinaga, S. E. (2021). Bahan Ajar Manajemen Sumber Daya Manusia (MSDM). CV. Sentosa Deli Mandiri.

Imbron, I., & Pamungkas, I. B. (2021). Manajemen sumber daya manusia.

Laba, B. M., & FoEh John, E. H. J. (2022). Analisis Perencanaan Sumber Daya manusia, Penempatan Pegawai dan Analisis pekerjaan terhadap Kinerja Pegawai pada Pemerintah Kota Kupang Kecamatan Maulafa. JEMSI,–Dinasti review.| ISSN, 2686-4916.

Laoli, E. S., & Ndraha, T. P. (2022). Pengaruh Sistem Pengendalian Manajemen Terhadap Kinerja Pegawai. Jurnal Akuntansi, Manajemen Dan Ekonomi, 1(1), 15-20.

Muktamar, A., & Sahibuddin, A. R. (2024). Peranan Sumber Daya Manusia Dalam Organisasi. Jurnal Ilmiah Multidisiplin Keilmuan Mandira Cendikia, 2(7), 52-69.

Pranawukir, I. (2021). Perencanaan Dan Strategi Komunikasi Dalam Meningkatkan Adaptifitas Sumberdaya Manusia Dan Keunggulan Kompetitif Lembaga. Jurnal Pustaka Komunikasi, 4(2), 247-259.

Putri, G. A. M., Maharani, S. P., & Nisrina, G. (2022). Literature View Pengorganisasian: SDM, Tujuan Organisasi dan Struktur Organisasi. Jurnal Ekonomi Manajemen Sistem Informasi, 3(3), 286-299.

Raymond, S. E., Siregar, D. L., Indrawan, M. G., ST, M., & Sukma, M. (2023). Manajemen Sumber Daya Manusia. CV Gita Lentera.

Ridzal, N. A., Sujana, I. W., & Malik, E. (2022). Pengaruh Kapasitas Sumber Daya Manusia, Pemanfaatan Teknologi Informasi dan Sistem Pengendalian Intern Pemerintah terhadap Kualitas Laporan Keuangan Pemerintah Daerah Kabupaten Buton Selatan. Owner: Riset dan Jurnal Akuntansi, 6(3), 3094-3104.

Saputra, R. D., Ratnasari, S. L., & Tanjung, R. (2020). Pengaruh Manajemen Talenta, Perencanaan SDM, Dan Audit SDM Terhadap Kinerja Karyawan. Jurnal Trias Politika, 4(1), 90-99.

Downloads

Published

11-11-2024

How to Cite

Mukhlis, S., Satriadi, S., Suherry, S., Siryanti, E., & Yeni, A. (2024). DO WE NEED SOCIAL EWOM TO BRING UP BRAND ATTITUDE AND PURCHASE INTENTION?. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 18(3), 293–301. https://doi.org/10.32815/jibeka.v18i3.1950

Similar Articles

1 2 3 4 5 6 > >> 

You may also start an advanced similarity search for this article.