STRATEGI PROMOSI PADA TOSERBA GANDUNG DAN SOPONGIRO SURABAYA

Authors

  • Ayouvi Poerna Wardhanie Institut Bisnis dan Informatika Stikom Surabaya
  • Valentinus Roby Hananto Institut Bisnis dan Informatika Stikom Surabaya
  • Norma Ningsih Institut Bisnis dan Informatika Stikom Surabaya

DOI:

https://doi.org/10.32812/jibeka.v11i1.31

Keywords:

Retail Business, Marketing Strategy, Integrated Marketing Communication

Abstract

Along with the development of technology, retail business in society is becoming increasingly important. The retail business is initially seen only limited to providers of goods and services only, is now viewed as a business that is more innovative, dynamic, and competitive. This study is intended for retail store owners and employees to train the design drawings and writings using Adobe Photoshop as a tool to increase sales promotion. The results of these community service is the module manufacturing  of Adobe Photoshop, as a guide to make the design drawings, manufacturing of job description framework of each business owner and employee, and the outcome of training design drawings using Adobe Photoshop is used in the media campaign such as t-shirts, banners, posters and billboards.

References

Buchari. (2008). Manajemen Pemasaran dan Pemasaran Jasa. Bandung: CV Alfabeta.
Hedynata, & Radianto. (2016). Strategi Promosi Dalam Meningkatkan Penjualan Luscious Chocolate Potato Snack. PERFORMA: Jurnal Manajemen dan Start-Up Bisnis, Volume 1, Nomor 1, April 2016.
Kotler, & Armstrong. (1998). Dasar-Dasar Pemasaran. Edisi V Jilid 2 Prentice Hall, Jakarta.
Kotler, & Armstrong. (2012). Marketing management (14th ed.). New Jersey, US: Pearson Education, Inc.
Kotler, P. (1997). Manajemen Pemasaran. Jakarta: Alih bahasa Hendra Teguh dan Ronny Antonius, Prenhallindo.
Lamb. (2009). Essentials of marketing (6th ed). Mason, US: South-Western Cengage Learning.
Medyawati, & dkk. (2000). Mini Shop Management : Merchandising and Inventory. Universitas Gunadarma, Depok.
Paramita. (2012). Pengaruh Aplikasi Bauran Pemasaran Terhadap Kepuasan Pelanggan Toko Modern (Studi Kasus Pada Carrefour di Depok).
Rayana. (2009). Prospek Ritel Modern Masih Menjanjikan. Diambil Kembali dari Road To Success (Growth Innovation Leadership).
Shofiah. (2000). Bisnis Eceran Tradisional di Tengah Bisnis Eceran Modern. Kebi STIEKERS, 76-81.
Tambunan, T., & dkk. (2004). Kajian Persaingan dalam Industri Retail. Komisi Pengawas Persaingan Usaha (KPPU).
Utomo, T. J. (2010). Lingkungan Bisnis dan Persaingan Bisnis Retail. STIE Pelita Nusantara Semarang.

Downloads

Published

13-09-2018

How to Cite

Wardhanie, A. P., Hananto, V. R., & Ningsih, N. (2018). STRATEGI PROMOSI PADA TOSERBA GANDUNG DAN SOPONGIRO SURABAYA. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 11(1), 44–50. https://doi.org/10.32812/jibeka.v11i1.31

Similar Articles

<< < 1 2 3 4 5 6 > >> 

You may also start an advanced similarity search for this article.