STRATEGI PROMOSI PADA TOSERBA GANDUNG DAN SOPONGIRO SURABAYA

Authors

  • Ayouvi Poerna Wardhanie Institut Bisnis dan Informatika Stikom Surabaya
  • Valentinus Roby Hananto Institut Bisnis dan Informatika Stikom Surabaya
  • Norma Ningsih Institut Bisnis dan Informatika Stikom Surabaya

DOI:

https://doi.org/10.32812/jibeka.v11i1.31

Keywords:

Retail Business, Marketing Strategy, Integrated Marketing Communication

Abstract

Along with the development of technology, retail business in society is becoming increasingly important. The retail business is initially seen only limited to providers of goods and services only, is now viewed as a business that is more innovative, dynamic, and competitive. This study is intended for retail store owners and employees to train the design drawings and writings using Adobe Photoshop as a tool to increase sales promotion. The results of these community service is the module manufacturing  of Adobe Photoshop, as a guide to make the design drawings, manufacturing of job description framework of each business owner and employee, and the outcome of training design drawings using Adobe Photoshop is used in the media campaign such as t-shirts, banners, posters and billboards.

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Published

13-09-2018

How to Cite

Wardhanie, A. P., Hananto, V. R., & Ningsih, N. (2018). STRATEGI PROMOSI PADA TOSERBA GANDUNG DAN SOPONGIRO SURABAYA. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 11(1), 44–50. https://doi.org/10.32812/jibeka.v11i1.31

Issue

Vol. 11 No. 1 (2017): Jurnal Ilmiah Bisnis Dan Ekonomi Asia

Section

Articles

License

Jurnal Ilmiah Bisnis dan Ekonomi Asia is Open Access which means makes all of the content of the article in this journal available for free to the public. Any part of the manuscripts in this journal can be downloaded, shared, mixed, reused, and processed by the public. However, they should acknowledge the author and share with the same license selected by the journal manager.