ANTESENDEN DARI KEPUASAN PENGGUNA TELEPON SELULER MERK VIVO DI MADIUN
DOI:
https://doi.org/10.32815/jibeka.v15i1.364Keywords:
Product Quality, Price Perception, Customer Satisfaction, Country of OriginAbstract
ABSTRACT
This study aims to determine the impact of product quality, price perception, and country of origin on user satisfaction of the Vivo cellular phone in Madiun. The number of samples in this study was 100 taken through convenience technique using an online questionnaire. The research hypothesis was tested using multiple linear regression. The results showed that the research model met the requirements of the goodness of fit. Product quality, price perception, and country of origin affect user satisfaction for the Vivo brand mobile phone in Madiun. Future research can add other variables to improve the ability of the research model to explain customer satisfaction.
Keywords: Product Quality, Price Perception, Customer Satisfaction, Country of Origin
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Jurnal Ilmiah Bisnis dan Ekonomi Asia is Open Access which means makes all of the content of the article in this journal available for free to the public. Any part of the manuscripts in this journal can be downloaded, shared, mixed, reused, and processed by the public. However, they should acknowledge the author and share with the same license selected by the journal manager.
