PENGARUH ONLINE CUSTOMER REVIEW, KEPERCAYAAN, HARGA, DAN RISIKO YANG DIRASAKAN TERHADAP MINAT BERBELANJA ONLINE DI PLATFORM E-COMMERCE: Studi Kasus pada Masyarakat Milenial

Hendra Setiawan; Indra Ayu Fatmala; Yayang Julita

doi:10.32815/jibeka.v17i2.1074

PENGARUH ONLINE CUSTOMER REVIEW, KEPERCAYAAN, HARGA, DAN RISIKO YANG DIRASAKAN TERHADAP MINAT BERBELANJA ONLINE DI PLATFORM E-COMMERCE

Studi Kasus pada Masyarakat Milenial

Authors

Hendra Setiawan Universitas PGRI Madiun
Indra Ayu Fatmala Universitas PGRI Madiun
Yayang Julita Universitas PGRI Madiun

DOI:

https://doi.org/10.32815/jibeka.v17i2.1074

Keywords:

online customer review, trust, price, risk perception, buying interest

Article Metrics

Abstract

The purpose of this research is to empirically prove the effect of online customer reviews, prices, trust, and perceived risk on online buying interest on e-commerce platforms. This research was conducted in the people of Madiun City by taking a sample using a porposive sample and obtained as many as 200 respondents. This research method uses a quantitative approach using SPSS version 20. The results of this study are online customer reviews, price, trust, and perceived risk affect purchase intention and online customer reviews, trust, perceived risk simultaneously affect purchase intention.

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Published

10-07-2023

How to Cite

Setiawan H, Fatmala IA, Julita Y. PENGARUH ONLINE CUSTOMER REVIEW, KEPERCAYAAN, HARGA, DAN RISIKO YANG DIRASAKAN TERHADAP MINAT BERBELANJA ONLINE DI PLATFORM E-COMMERCE: Studi Kasus pada Masyarakat Milenial. j. ilm. bisnis dan ekon. Asia [Internet]. 2023 Jul. 10 [cited 2025 Oct. 19];17(2):122-9. Available from: https://jibeka.asia.ac.id/index.php/jibeka/article/view/1074